Missoni at the target site accidents, retail sales

was shot down by the marketing power Tuesday, when the highly anticipated ” a class = “taxInlineTagLink” id = “PRDCAS0000524″ title = “Missoni” clothing and home product line, the largest chain of discount Designer Collection is limited to date, sold in most stores and online less than a day. The promotion was supposed to last six weeks.

for Missoni collection target of 400 items with the seal of the luxury home of Italian design in zigzag, was scheduled to run from Tuesday to October 22, 1762, Target stores U . S. . UU. and online. But in the blogosphere mode leading to the opening, powered by the advertising target, has created what officials described the target as “unprecedented” demand.

Shoppers line up outside stores before the opening, about 100 deep at some stores, and breathed into shopping carts, covering everything from boots Missoni bedding bikes. Most shops open at 7:00 to 8:00, and in an hour most of the merchandise is gone. The site also crashed Target.com and again was not fully functional in the early evening Tuesday.

The insane frenzy reflects the class “a =” taxInlineTagLink “id =” EVHST0000115 “title =” Black Friday (shopping) “Friday , the day after Thanksgiving is usually located as a day of shopping in more years of the retail industry, said Joshua Thomas, spokesman for Minneapolis-based retailer.

“Many of our stores are sold or close on the sale of the collection,” said Thomas. “We’ve never seen anything like this before.”

There are no plans to restock the shelves of Target stores beyond that received for the opening day, he said.

An opening for a few hours Tuesday Missoni lenses, Brand consultant Laura Ries, said it is rare that a retail giant to get caught off guard though. The big challenge now is to target your ads removed as soon as possible and to inform their customers that the goods had planned destination for the next month is gone, he said.

“Blame it on the purpose of not having enough of it,” said Ries. “People do not expect that to happen in the target.”

Objective apologized on his In a Target store in Glenview, buyers lined up outside the building at 7:30 Tuesday until the 8 hours. Most goods are sold at 9 pm

Buyers Glenview join twelve o’clock at noon were surprised to see signs of color above shoes Missoni clothing racks shelves empty and bare. All that was left at noon had an assortment of cosmetic bags, flower child trench for $ 39.99 and a pair of rain boots for children at a price of $ 29.99.

“I am surprised that lunch is over,” said Maureen Rubenstein, of Glencoe, who went to buy clothes for her daughter Missoni. “It’s not often like that.”

Another dress in jeans and black heels Buyer talking on his cell phone while walking through the empty racks of clothes, to tell the listener with dismay that there was nothing left.

Target

Italy luxury brands most famous for a wide audience.

A spokesman for the U.S. Missoni declined to comment, referring questions to the target media.

Missoni knitwear poncho skirts, usually sells for over $ 1000 in stores and luxury shopping centers. At the target, most items were under $ 40 and includes knit dresses, socks, jackets, rain boots, bedding, luggage, dishes and even Objective Overview

Missoni line last week with a pop-up store in Manhattan, which was to remain open three days, but closed after one day, when he ran out of stock.

discount store promoted the collection with inserts in Vogue and other fashion magazines, a blog, a 25-foot wrist in bright Missoni fabrics during Fashion Week in New York and television ads spoofing the 1960 caper film. (Missoni brand, founded in 1953, became popular in the 1960s.)

Even the host television news pre-opening took place on Monday Twitter mode, s ECRI: “A little retail therapy, anyone @ # Missoni achieved the goal of tomorrow?”

Objective pioneered the concept of selling a sophisticated design for the price of mass market more a decade ago when the retailer hired architect Michael Graves to bring some flair to teapots and toasters. However, it has faced increased competition.

rival retailers have moved to Cheap -Chic for the territories in recent years. has been associated with the designer Karl Lagerfeld .

After the line she designed for H & M sold out within hours due to insufficient quantities, Lagerfeld has stated publicly that he would never do it again, telling the German magazine Stern that was “shameful that so many people disappointed.”

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